Behind the scense look at philipteal.com
Today is our first day in our new space. We have searched high and low for just the right fit. Finally, we found it. I’m up early eager to engage staff and discuss all the moving pieces. I take one last look around the empty space while thinking Philipteal.com is now a reality. I trail the floor plan we previously laid out making sure all the racks will properly fit. Fed Ex interrupts my thoughts as I signed for yet another delivery. Over the past eighteen-months, I’ve seemed to put my John Hancock on what seems like a million deliveries. This time it’s just hang-tags.
My phone goes off with a notification. “ philipteal.com model casting”. I’m thankful for technology as I’ve once again booked things a bit to close together. I rush out the space and head to the casting.
I’m on time. In walks a beautiful natural redhead with the bone structure of a Greek goddess. I think wow she’s stunning but none of our samples will fit her. We thank her for her time and proceed to sit through twenty-two straight size sample models. Disappointed in the lack of plus size models; we agree to place the ad again. This time stressing philipteal.com, plus size model needed. Dashing to make the train for the fashion district ;where our art director insisted on meeting. Once there I completely understand the necessity. Thumbing threw aisles of material a great find was discovered. “Vegan leather”I screech! I’m not talking that PU stuff, I’m talking real quality vegan leather. I’m in love. Just in time for fall philipteal.com, Bella Ella collection was missing this and we had no idea. Exhausted from the morning,I head back to our perfect space just in time to catalogues a tone of invoices. The day ends with calls to our manufacturer; followed by a philipteal.com pre-launch strategy meeting. It’s not all glitz’s and glamour launch a brand. It’s hard work, sacrifice and dedication. We do it because we love it. We do it because. You Deserve It!
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